Audience Profiling

Demographical Profiling

Male 60%

Female 40%

Ethnicity – Majority White British Male

Target Age – 16-24

-Main Focus of Hard/soft Rock Music

- However there is a subgenre of Indie and some Metal

Price £3.20 But Cheaper with Subscriptions

Kerrang! Radio/ a Kerrang TV Working together

Looking through the Profiles of a Magazine like Kerrang! has helped me with Profiling my intended Music Magazine because:

• Firstly, my music tastes varies across the whole musical field and when looking into Heavy Metal and Rock which I thought Nationally wasn’t as Popular and Mainstream Pop for example, It Gave me an Insight and made me realise the amount of people which do listen to Rock. From January and June this year, 80,186 Copies were sold compared to 74, 206 copies sold by NME.
• It’s clear that Kerrangs Methods of appealing to its Audience are working as figures show that 83% of readers bought an album as a result of an Article in the Magazine.
• This Magazine includes Reader Polls, Letters Page, Promotions of up and Coming Artists, Recommended Entertainment, Adverts - for Clothing(Which Suits the Genre)/ Playstation/HMV/Music Companies/These are all which increase the Value of the Magazine and are things which I would like to include in my magazine as they are the context of the magazine and are added bonus's.

Mood Board

This is a brief outline of things related to my target audience, however this is not my final piece and im open to change it throughout the process of work. Im appealing to people who have a passion for music and Enjoy going to see live music whether it be at festivals or Gigs. This usually targets the rock fan base, however i am targetting those who are into fashion also. Obviously everyone is individual and taking me for exmaple, I listen to several different genres of music and i would like my audience to be able to aswell, however i wanted to included a specific genre as in my audience research i found that it was prefered overall. Ive Included things such as Make up, Converse, Supra and Vans as these are a preference to my target audience and things which they wear as a certain Fashion. People who like to make an impact and to rebel are those that are more likley to listen to rock music, however i would hope that my magazine would be open to anyone who enjoyed listening to the music i speak about whether its with a Dramatic style or not.